09 September 2019
Communication is at the heart of how a business operates, whether this is internal to staff, business to business or direct to consumers.
Getting the most out of your communication systems means being the most efficient you can be; and this also means getting ahead of your competitors.
VoIP for business solutions are the modern, feature rich phone systems offered by many suppliers today. With the number of subscribers forecasted to increase to around $204.8 billion (£144.7 billion) by 2020*, we take a look at the benefits of making the switch.
Voice over Internet Protocol simply put means phone service over the Internet, as opposed to a traditional fixed-line solution that goes through an old-fashioned PBX system. It’s essentially a modern upgrade on your phone system, utilising the internet to expand the features available to the end user.
With the new smarter VoIP system, you will be able to access additional call functions.
Many providers offer great enhancements such as voicemail services, call conferencing, call waiting rooms, call barging/whispering, a virtual auto attendant, etc.
With VoIP, your company can appear professional from that first customer interaction – enabled by the features of a brilliant phone system. Through the use of an auto attendant, to preventing customers being on hold longer than they have to be. There are many useful features for companies of all sizes, improving efficiency and making it easier for your customers to get the answers they need.
Managers and employees can gain greater visibility over office activity using VoIP. For instance, VoIP can allow the creation of dashboards to show vital call information such as how many calls are in the queue, to which employees are on a call. It also facilitates the integration of the phone system into physical areas of the office – need to be able to answer the door buzzer from your desk? VoIP makes features like this possible, all through your desktop phone handset.
VoIP systems are built to work with your CRM system, making sure you get the highest level of productivity from that system. You can see who is calling you through a desktop pop-up, make notes and attach them to the call, and access all the calls/emails/notes and tasks associated with that caller.
With VoIP systems you can easily set up dedicated phone numbers. This means your marketing campaigns become easier to track. For example, say you had a billboard advertising your services and you wanted to understand how many customers had got in contact after seeing this particular advert – simply set up a dedicated phone number to advertise only on that board.
Most VoIP systems now have trackable call data providing you with vital call statistics which can help to enhance your customer experience and provide valuable data points to assist you in focusing your sales and marketing efforts.
Overall, the benefits show that moving away from traditional phone lines to smarter VoIP systems has many advantages.
VoIP solutions continue to upgrade their technologies to fit the needs of businesses and the changes in the market. You will have to switch over from an old fixed line solution by 2025, according to the recent BT announcement. It’s a great idea to have a look at what’s available now before there is an influx of businesses who have left it until the last minute to embrace change.
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