Construction firm asked to remove signs from new development

Housing developer told to remove roadside signs

July 31, 20170

Housing Developer Told to Remove Roadside Signs

A multi-million pound house-builder has had its knuckles rapped after putting up a number of adverts on the street.

Residents along Elburton Road noticed the A3 sized boards advertising Persimmon’s new homes…

Housing developer

Housing developer told to remove roadside signs.

…in the Saltram Meadow development being put up last week and questioned Plymouth City Council about them.

Tony Joyner had placed the signs because passing trade has been cut off by the partial closure of Vinery Lane, which was restricted to just works traffic as a stage of the Sherford development work was carried out.

Housing developer

Plants Galore had been told by council chiefs to take down its unauthorised signs last year

The council demanded the Plants Galore signs were removed, although Mr Joyner told the Herald at the time that the roadside advertising was desperately needed to keep the business going while the disruptive works were being carried out. Residents in Elburton highlighted the boards advertising the “2, 3 and 4 bedroom homes” in Saltram Meadow which are selling for between £169,995 and £259,995

One resident who complained said:

“If a local firm like Plants Galore can’t put up advertising boards, then why should Persimmon Homes be allowed to do it?”

According to a report in The Telegraph, in February, Persimmon’s profit before tax climbed 23 percent to £774.8m last year, up from £629.5m in 2015, while full-year revenues were up eight percent to £3.14bn.

Housing developer

A Plymouth City Council spokesperson said:

“We have spoken to Persimmon about the signs around the Saltram Meadow development and they will be removed.”

“All advertising on the Highway is controlled by our Highways department to ensure they comply with planning rules and the material does not interfere or impede traffic or other road users.”

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