20 October 2017
Messaging and the mobility this brings us has been with us for some time, but mostly as a minor application that brings some convenience to our workflows, but not much more. Some technologies lose relevance when better technologies come along, especially if they don’t evolve and develop new use cases.
To be fair, these new technologies aren’t necessarily better – CD audio is clearly inferior to analog high fidelity – they can also gain adoption because they enable a new or better user experience, such as portability for your music.
Implications for messaging
Digital media is at the heart of a collaboration platform, and as per the above, much of that activity will occur on a handheld device. This often means that workers – or customers – will not be in ideal settings to get their business done. They certainly won’t be sitting at a comfortable desk in a quiet office. Mobile or remote settings often have a host of challenges that make the time of the essence – noisy environment, in a hurry, low battery, limited access to information, to name a few.
Keeping in mind the growing trend towards mobility, it’s important to note that none of these challenges will disappear – they’re just inherent to the mobile experience. All of these challenges speak to the need to communicate quickly and efficiently; and these being the hallmarks of messaging, it should be clear why messaging has a central role to play as collaboration becomes mobile-centric.
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